Recommended Readings
Community Development
Creativity and Innovation
Fundraising
Marketing the Arts
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Standing Room Only: Strategies for Marketing the Performing Arts
By Philip Kotler and Joanne Scheff
The book on performing arts marketing. Includes an excellent section on arts education with some surprising statistics
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Waiting in the Wings: A Larger Audience for the Arts and How to Develop It
By Bradley G. Morison and Julie Gordon Dalgleish
Great book on attracting new audiences.
Non-profit and Financial Management
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Arts Funding Opportunities
Best Practices for Donor Cultivation
Recommended Readings
Resources for Nonprofit and For-Profit Organizations
Toolkits
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